History of Music Videos

Back in the 1960s, few acts recorded music videos. There was no MTV, and in an age of endless touring, artists couldn’t often make it to TV studios to perform. Having flirted with the idea of promotional films for their songs lifted from the movies, A Hard Day’s Night and Help!, The Beatles later recorded a series of promotional films for their singles after giving up touring in 1966.

While “I Am The Walrus” might be the most well-known Beatles “video” from this time, it’s the “Strawberry Fields Forever” promo film that is most important, featuring reverse, slow motion, fades, camera filters and slow mixes, and a collection of unusual, slightly imposing camera angles.

Queen’s revolution of the music video, an experiment that the band repeated again and again with some fascinating results (such as “Radio Gaga” and “Innuendo”) kick-started a new aspect to the music industry, one that spawned the world’s most famous TV channel and the most famous video of all, Michael Jackson’s “Thriller”.

Although MTV now shies away from its former role – partly out of pretensions of legitimacy as a producer of TV shows, and partly because its owners fear the competition of YouTube – it will forever be synonymous with the pop music scene of the 1980s and 1990s.