Consumption of Music Videos

With the ever-growing modern age, music videos are being consumed at a growing rate. Music tracks are also being streamed more and more each year. In 2015 America streamed roughly 135 billion songs, nearly two times more than 2014. However 75 billion of these streams were with video form, cementing music video's place in the market.

The spectacular rise in the popularity of music-video streaming can be attributed to two factors. First, people simply enjoy the whole experience more than plain audio. Second, they can stream an almost unlimited number of music videos through sites like YouTube without having to dig into their pockets. Even those subscriptions services that do offer music videos, such as Apple’s Apple Music and Jay-Z’s Tidal, might have a tough time competing with free even with exclusive content (Apple has Taylor Swift’s 1989, while Tidal has content from owner/artists including Rihanna).

Regarding our own music video, we hope to upload it to YouTube (like most artists) and hope our audience can consume it there.