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Ancillery Research
In preparation to create our digipak, we needed to research various examples to both inspire us and also see what conventions are used in this market. Firstly it made sense to look at our song's digipak, Smile by Mikky Ekko, to set an example.
Seen above is the 'Smile' single's front cover, along with the album it was taken of, 'Time'. Ekko sticks with a similar theme throughout both these digipaks, using his face as a centre point along with the title's in clear writing, contrasting between himself and the backdrop for the image. These both stick to conventions of a typical solo artists cover, using their face as a key aspect of their image, making their brand more recognisable.
Our second example we looked at was the second song we had on our list to create a music video with, Gravel to Tempo by Hayley Kiyoko. We felt it was appropriate to look at her digipak examples as the song was a close choice.
With Kiyoko's covers, it's more about the aesthetic elements than her using herself to brand her music. Unlike Ekko's, Kyoko uses various colours, tones and artistic interpretations in her work. Firstly with her latest album 'Citrine', the cover is simply a landscape with a pool, and the title. This works visually and to promote the album, as the yellow/orange colour scheme fits with the title, and attracts the viewer to the title. Secondly with 'This Side of Paradise' the artistic collage of the individual fits with the black border, drawing the audience to look at the art and then the name and title of the album and artist.
Finally another contender was 'This is Gospel' by Panic! at the Disco, so once again we felt this was appropriate to look at their previous digipaks.
With both of these covers, the main singer is present. Again this adds to the market value of the single, making the lead singer a key part of the bands selling point. The first cover uses a monotone effect, colour selecting the smoke as a key area of the cover. The title is also clear to see up top, and despite it being longer than most albums, it fits perfectly with the proportions of the album. The second cover has a more aesthetic tone, using the line art to set the tone of the album, and the bands changing image. The titles here are a little harder to see, but still do a great job of marketing the album.
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