Evaluation
Evaluation questions:
1) What ways does your media product
use, develop or challenge the forms and conventions of real media products?
Our preliminary music video that we have completed does develop, conform
and challenge the conventions of real life media products that we have studied.
One of the pivotal ways that we developed the use of digital technology was in
the filming and production process of the music video itself. This was done
with our varied use of camera angles and shots established. Developing from our
A/S music videos, we used a varied amount of camera angles to portray
the linear narrative needed for our music video. These included, shot reverse
shots, 360 angles shots, pan, close ups, tracking shots that we all developed
and intertwined into this preliminary task from our separate pieces of
coursework previously. The use of these shots enable our task to be portrayed
within a much more professional light. As research showed from professional
music videos, a varied amount of shots are used within each
scene. Shots like a pan and a 360 shots also add an intense feel and
interest into the storyline we aim to portray to the audience. If we had just
lengthened a shot without any close up effect, it would have left a gaping hole
between the interaction of the music video and the audience too. Once we had
filmed these shots, we used professional programmes such as Adobe Premiere pro
and After Effects to tint our music video and add some effects, Such as light
intensity. This would lead a professional outcome with our knowledge gained
from previous filming to create an on par music video for a good experience for
our target audience. Overall, a professional outcome with a clear
narrative within the filming will be more thoroughly engaging towards our
targeted audience, but also develop our knowledge for our upcoming filming
tasks.
Furthermore, for our editing we developed the conventions of real media
products via the use of professional programmes such as Adobe Premiere Pro and
After effects respectively. Via the use of products that are widely used within
the professional media industry, we could create a music video to the best of
our quality. Without these products, our video would not have been abel to
achieve the high standard that we would have liked.
Ways in which our media product develops the conventions of other media
products:
- A typical male and female romance by a constructed linear narrative. With
memories and classical equilibriums.
- Use of professional cameras, software products that would widely be
used in the media industry.
- A male and female protagonist characters with a stereotype of falling in
love.
- Rebel behaviour/attitude for the greater good.
- Use of bright colours throughout alongside the narrative.
Ways in which our preliminary task challenges the conventions of other media
products:
- Use of only one location throughout the filming. (General).
-Use of male and female protagonist characters on the same level of equality,
becoming more appealing to a vast range of audience targeted. Thus retracting
the patriarchal stereotype.
2) How effective is the combination
of your main product(video)
and ancillary text(CD cover)?
I think via the use
of the video and CD cover as a cartooned photo of our location is
a pivotal link between our video and CD. First of all the photo that we
had taken and used is able to be used as a classical microcosm. In cooperation
with our love story as a linear narrative, the river can be reflective of the
journey taken by these two protagonists onto their endings. Whereas the tunnel
can symbolise the objects and problems they have to overcome in life (such as
society) to get to the status of where they belong. Furthermore, the peace and
tranquillity of the novel leads a link to the end of the music video and thus
as a result, creates a clear and simple link between the CD cover, narrative
and setting to the audience. As a result, there would be no complexity to the
audience about the storyline to the audience, thus not leaving them
disillusioned between the music video. This clear link would be vital for the
popularity and the professionalism of our preliminary task, thus effective to
the success of our preliminary music task. This link can be conformed and
thoroughly developed throughout the process of our music video to create it to
the best of our ability.
3) What have you learnt from your
audience feedback?
Overall, the feedback received about video was positive. However like all of
our videos, there was always be room for improvement. The overall negative
feedback was regarding the genre of the music video. Thus meaning we had to
create an engaging music video to the audience that was entertaining and up to
their expectations through the media product. To evaluate our product we
emailed certain people who would then praise and criticise our video. Mr Cole
also commentated on our video during the editing process. The positive feedback
we received was that o the use of one setting. It allowed the audience to follow a journey with the simplicity of one
location, thus leaving a clear linear narrative that was distinctive to the
audience. Alongside the use of unique camera shots of the 360 shot and the pan,
the logo and credits added a professional tint to our music video. However, as
well as the positive aspects of the task, Mr Cole stated we could have improved
the transitions and cleanliness still of the narrative and used focuses such as
the pull focus, these stuff we will take on board for our next tasks we have to
complete. Furthermore, a process called music syncing could have been used,
alongside the use of our timings, this would have allowed us to hand pick what
segments and scenes we wanted to use at specific times to create an even more
fluent narrative. However, this was only a minor flaw and the general consensus
was one of enjoyment and engagement by the audience. As well as the feedback,
we were also able to incorporate our stimulus' into the video. This was a scene
by a river luckily enough and to completely film outside- this received
positive feedback.
4)How did you use media technologies in the construction and
research, planning and evaluation stages?
Construction and research:
This was the stage where we predominantly used many media technologies to
create the preliminary video itself. Especially in our lessons and outer
research, we had to use the internet frequently for our location research. With
our stimulus of completing a scene at a beach or a river, our research was
simplified, however if it wasn't for the internet, our choice of beaches/rivers
we wanted use could not be specified to the extent we wanted without the
internet. As a result of this, the use of media technologies allowed a
significant decrease in the time aspect of our research thus allowing us to
complete our preliminary more quickly and efficiently. Furthermore, we also had
to use a varied range of media technologies (smartphones etc.) once location
scouting and especially for our continued blog posts on blogger. Once we had
taken photos for our retrospective blog posts, we could use media technologies
to upload these to our blog sites. This reduced the complexity of the organisation
of our preliminary task and allowed it to flow thoroughly so that once again
our efficiency was increased.
Planning:
This stage required a significantly less amount of media technology use. The
stroyboards that we have completed we all done on paper. However, we still had
to use social media to upload these to our blog within media technology.
Furthermore, we did use social media to compete our organisation process of
casting. This allowed us via facebook messenger to organise the availability of
our cast and make sure everything was in the right place at the right time.
Also on media technology of our smartphone we completed a checklist and video
diary of our planning. This allowed us to to keep tabs on what we needed to
bring and if there was any restraints on filming while still uploading it to
our blogger site.
Evaluation:
This stage once again required more frequent use of media technologies. The
whole evaluation process that we have completed has been revolved around social
media since the filming was completed. All of our questions used media
technologies to once again upload it to blogger, thus allowing a smooth overall
plan of our whole preliminary task completed. Furthermore, a new media
technology of youtube was used. This allowed us to upload our video to the
media sphere and allowed us to receive any relevant feedback on the video we
have completed. Finally, we also used mobile phones and social media to
receive relevant feedback on our video. This allowed us to re create any aspects
of the preliminary task that was not up to the standard quickly and over the
summer holidays without having to prolong it into the new term.
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