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Evaluation
Evaluation questions:
1) What ways does your media product use, develop or challenge the forms and conventions of real media products?
Our preliminary music video that we have completed does develop, conform and challenge the conventions of real life media products that we have studied. One of the pivotal ways that we developed the use of digital technology was in the filming and production process of the music video itself. This was done with our varied use of camera angles and shots established. Developing from our A/S music videos, we used a varied amount of camera angles to portray the linear narrative needed for our music video. These included, shot reverse shots, 360 angles shots, pan, close ups, tracking shots that we all developed and intertwined into this preliminary task from our separate pieces of coursework previously. The use of these shots enable our task to be portrayed within a much more professional light. As research showed from professional music videos, a varied amount of shots are used within each scene. Shots like a pan and a 360 shots also add an intense feel and interest into the storyline we aim to portray to the audience. If we had just lengthened a shot without any close up effect, it would have left a gaping hole between the interaction of the music video and the audience too. Once we had filmed these shots, we used professional programmes such as Adobe Premiere pro and After Effects to tint our music video and add some effects, Such as light intensity. This would lead a professional outcome with our knowledge gained from previous filming to create an on par music video for a good experience for our target audience. Overall, a professional outcome with a clear narrative within the filming will be more thoroughly engaging towards our targeted audience, but also develop our knowledge for our upcoming filming tasks.
Furthermore, for our editing we developed the conventions of real media products via the use of professional programmes such as Adobe Premiere Pro and After effects respectively. Via the use of products that are widely used within the professional media industry, we could create a music video to the best of our quality. Without these products, our video would not have been abel to achieve the high standard that we would have liked.
Ways in which our media product develops the conventions of other media products:
- A typical male and female romance by a constructed linear narrative. With memories and classical equilibriums.
- Use of professional cameras, software products that would widely be used in the media industry.
- A male and female protagonist characters with a stereotype of falling in love.
- Rebel behaviour/attitude for the greater good.
- Use of bright colours throughout alongside the narrative.
Ways in which our preliminary task challenges the conventions of other media products:
- Use of only one location throughout the filming. (General).
-Use of male and female protagonist characters on the same level of equality, becoming more appealing to a vast range of audience targeted. Thus retracting the patriarchal stereotype.
2) How effective is the combination of your main product(video)
and ancillary text(CD cover)?
1) What ways does your media product use, develop or challenge the forms and conventions of real media products?
Our preliminary music video that we have completed does develop, conform and challenge the conventions of real life media products that we have studied. One of the pivotal ways that we developed the use of digital technology was in the filming and production process of the music video itself. This was done with our varied use of camera angles and shots established. Developing from our A/S music videos, we used a varied amount of camera angles to portray the linear narrative needed for our music video. These included, shot reverse shots, 360 angles shots, pan, close ups, tracking shots that we all developed and intertwined into this preliminary task from our separate pieces of coursework previously. The use of these shots enable our task to be portrayed within a much more professional light. As research showed from professional music videos, a varied amount of shots are used within each scene. Shots like a pan and a 360 shots also add an intense feel and interest into the storyline we aim to portray to the audience. If we had just lengthened a shot without any close up effect, it would have left a gaping hole between the interaction of the music video and the audience too. Once we had filmed these shots, we used professional programmes such as Adobe Premiere pro and After Effects to tint our music video and add some effects, Such as light intensity. This would lead a professional outcome with our knowledge gained from previous filming to create an on par music video for a good experience for our target audience. Overall, a professional outcome with a clear narrative within the filming will be more thoroughly engaging towards our targeted audience, but also develop our knowledge for our upcoming filming tasks.
Furthermore, for our editing we developed the conventions of real media products via the use of professional programmes such as Adobe Premiere Pro and After effects respectively. Via the use of products that are widely used within the professional media industry, we could create a music video to the best of our quality. Without these products, our video would not have been abel to achieve the high standard that we would have liked.
Ways in which our media product develops the conventions of other media products:
- A typical male and female romance by a constructed linear narrative. With memories and classical equilibriums.
- Use of professional cameras, software products that would widely be used in the media industry.
- A male and female protagonist characters with a stereotype of falling in love.
- Rebel behaviour/attitude for the greater good.
- Use of bright colours throughout alongside the narrative.
Ways in which our preliminary task challenges the conventions of other media products:
- Use of only one location throughout the filming. (General).
-Use of male and female protagonist characters on the same level of equality, becoming more appealing to a vast range of audience targeted. Thus retracting the patriarchal stereotype.
2) How effective is the combination of your main product(video)
and ancillary text(CD cover)?
I think via the use
of the video and CD cover as a cartooned photo of our location is
a pivotal link between our video and CD. First of all the photo that we
had taken and used is able to be used as a classical microcosm. In cooperation
with our love story as a linear narrative, the river can be reflective of the
journey taken by these two protagonists onto their endings. Whereas the tunnel
can symbolise the objects and problems they have to overcome in life (such as
society) to get to the status of where they belong. Furthermore, the peace and
tranquillity of the novel leads a link to the end of the music video and thus
as a result, creates a clear and simple link between the CD cover, narrative
and setting to the audience. As a result, there would be no complexity to the
audience about the storyline to the audience, thus not leaving them
disillusioned between the music video. This clear link would be vital for the
popularity and the professionalism of our preliminary task, thus effective to
the success of our preliminary music task. This link can be conformed and
thoroughly developed throughout the process of our music video to create it to
the best of our ability.
3) What have you learnt from your audience feedback?
Overall, the feedback received about video was positive. However like all of our videos, there was always be room for improvement. The overall negative feedback was regarding the genre of the music video. Thus meaning we had to create an engaging music video to the audience that was entertaining and up to their expectations through the media product. To evaluate our product we emailed certain people who would then praise and criticise our video. Mr Cole also commentated on our video during the editing process. The positive feedback we received was that o the use of one setting. It allowed the audience to follow a journey with the simplicity of one location, thus leaving a clear linear narrative that was distinctive to the audience. Alongside the use of unique camera shots of the 360 shot and the pan, the logo and credits added a professional tint to our music video. However, as well as the positive aspects of the task, Mr Cole stated we could have improved the transitions and cleanliness still of the narrative and used focuses such as the pull focus, these stuff we will take on board for our next tasks we have to complete. Furthermore, a process called music syncing could have been used, alongside the use of our timings, this would have allowed us to hand pick what segments and scenes we wanted to use at specific times to create an even more fluent narrative. However, this was only a minor flaw and the general consensus was one of enjoyment and engagement by the audience. As well as the feedback, we were also able to incorporate our stimulus' into the video. This was a scene by a river luckily enough and to completely film outside- this received positive feedback.
4)How did you use media technologies in the construction and research, planning and evaluation stages?
Construction and research:
This was the stage where we predominantly used many media technologies to create the preliminary video itself. Especially in our lessons and outer research, we had to use the internet frequently for our location research. With our stimulus of completing a scene at a beach or a river, our research was simplified, however if it wasn't for the internet, our choice of beaches/rivers we wanted use could not be specified to the extent we wanted without the internet. As a result of this, the use of media technologies allowed a significant decrease in the time aspect of our research thus allowing us to complete our preliminary more quickly and efficiently. Furthermore, we also had to use a varied range of media technologies (smartphones etc.) once location scouting and especially for our continued blog posts on blogger. Once we had taken photos for our retrospective blog posts, we could use media technologies to upload these to our blog sites. This reduced the complexity of the organisation of our preliminary task and allowed it to flow thoroughly so that once again our efficiency was increased.
Planning:
This stage required a significantly less amount of media technology use. The stroyboards that we have completed we all done on paper. However, we still had to use social media to upload these to our blog within media technology. Furthermore, we did use social media to compete our organisation process of casting. This allowed us via facebook messenger to organise the availability of our cast and make sure everything was in the right place at the right time. Also on media technology of our smartphone we completed a checklist and video diary of our planning. This allowed us to to keep tabs on what we needed to bring and if there was any restraints on filming while still uploading it to our blogger site.
Evaluation:
This stage once again required more frequent use of media technologies. The whole evaluation process that we have completed has been revolved around social media since the filming was completed. All of our questions used media technologies to once again upload it to blogger, thus allowing a smooth overall plan of our whole preliminary task completed. Furthermore, a new media technology of youtube was used. This allowed us to upload our video to the media sphere and allowed us to receive any relevant feedback on the video we have completed. Finally, we also used mobile phones and social media to receive relevant feedback on our video. This allowed us to re create any aspects of the preliminary task that was not up to the standard quickly and over the summer holidays without having to prolong it into the new term.
3) What have you learnt from your audience feedback?
Overall, the feedback received about video was positive. However like all of our videos, there was always be room for improvement. The overall negative feedback was regarding the genre of the music video. Thus meaning we had to create an engaging music video to the audience that was entertaining and up to their expectations through the media product. To evaluate our product we emailed certain people who would then praise and criticise our video. Mr Cole also commentated on our video during the editing process. The positive feedback we received was that o the use of one setting. It allowed the audience to follow a journey with the simplicity of one location, thus leaving a clear linear narrative that was distinctive to the audience. Alongside the use of unique camera shots of the 360 shot and the pan, the logo and credits added a professional tint to our music video. However, as well as the positive aspects of the task, Mr Cole stated we could have improved the transitions and cleanliness still of the narrative and used focuses such as the pull focus, these stuff we will take on board for our next tasks we have to complete. Furthermore, a process called music syncing could have been used, alongside the use of our timings, this would have allowed us to hand pick what segments and scenes we wanted to use at specific times to create an even more fluent narrative. However, this was only a minor flaw and the general consensus was one of enjoyment and engagement by the audience. As well as the feedback, we were also able to incorporate our stimulus' into the video. This was a scene by a river luckily enough and to completely film outside- this received positive feedback.
4)How did you use media technologies in the construction and research, planning and evaluation stages?
Construction and research:
This was the stage where we predominantly used many media technologies to create the preliminary video itself. Especially in our lessons and outer research, we had to use the internet frequently for our location research. With our stimulus of completing a scene at a beach or a river, our research was simplified, however if it wasn't for the internet, our choice of beaches/rivers we wanted use could not be specified to the extent we wanted without the internet. As a result of this, the use of media technologies allowed a significant decrease in the time aspect of our research thus allowing us to complete our preliminary more quickly and efficiently. Furthermore, we also had to use a varied range of media technologies (smartphones etc.) once location scouting and especially for our continued blog posts on blogger. Once we had taken photos for our retrospective blog posts, we could use media technologies to upload these to our blog sites. This reduced the complexity of the organisation of our preliminary task and allowed it to flow thoroughly so that once again our efficiency was increased.
Planning:
This stage required a significantly less amount of media technology use. The stroyboards that we have completed we all done on paper. However, we still had to use social media to upload these to our blog within media technology. Furthermore, we did use social media to compete our organisation process of casting. This allowed us via facebook messenger to organise the availability of our cast and make sure everything was in the right place at the right time. Also on media technology of our smartphone we completed a checklist and video diary of our planning. This allowed us to to keep tabs on what we needed to bring and if there was any restraints on filming while still uploading it to our blogger site.
Evaluation:
This stage once again required more frequent use of media technologies. The whole evaluation process that we have completed has been revolved around social media since the filming was completed. All of our questions used media technologies to once again upload it to blogger, thus allowing a smooth overall plan of our whole preliminary task completed. Furthermore, a new media technology of youtube was used. This allowed us to upload our video to the media sphere and allowed us to receive any relevant feedback on the video we have completed. Finally, we also used mobile phones and social media to receive relevant feedback on our video. This allowed us to re create any aspects of the preliminary task that was not up to the standard quickly and over the summer holidays without having to prolong it into the new term.
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