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Final Ancillery Products
FRONT
BACK
INSIDE
CD
ALBUM LAYOUT
POSTER
Construction of the Ancillery Task
Below are all of our mock ups made on Photoshop for our digipak. Beginning this stage we knew we wanted to continue the theme of glitches with our ancillary task, giving it continuity throughout both products. I played around with different effects in Photoshop, including the adjustments and changing the hues and moving them across on a new layer. Later in the experiments I added in the VHS text to give it a retro feel, but also adding to the glitches more. Overall we learnt we wanted to continue the slanted colour hues and text, along with the pixel distortion.
Ancillery Research
In preparation to create our digipak, we needed to research various examples to both inspire us and also see what conventions are used in this market. Firstly it made sense to look at our song's digipak, Smile by Mikky Ekko, to set an example.
Seen above is the 'Smile' single's front cover, along with the album it was taken of, 'Time'. Ekko sticks with a similar theme throughout both these digipaks, using his face as a centre point along with the title's in clear writing, contrasting between himself and the backdrop for the image. These both stick to conventions of a typical solo artists cover, using their face as a key aspect of their image, making their brand more recognisable.
Our second example we looked at was the second song we had on our list to create a music video with, Gravel to Tempo by Hayley Kiyoko. We felt it was appropriate to look at her digipak examples as the song was a close choice.
With Kiyoko's covers, it's more about the aesthetic elements than her using herself to brand her music. Unlike Ekko's, Kyoko uses various colours, tones and artistic interpretations in her work. Firstly with her latest album 'Citrine', the cover is simply a landscape with a pool, and the title. This works visually and to promote the album, as the yellow/orange colour scheme fits with the title, and attracts the viewer to the title. Secondly with 'This Side of Paradise' the artistic collage of the individual fits with the black border, drawing the audience to look at the art and then the name and title of the album and artist.
Finally another contender was 'This is Gospel' by Panic! at the Disco, so once again we felt this was appropriate to look at their previous digipaks.
With both of these covers, the main singer is present. Again this adds to the market value of the single, making the lead singer a key part of the bands selling point. The first cover uses a monotone effect, colour selecting the smoke as a key area of the cover. The title is also clear to see up top, and despite it being longer than most albums, it fits perfectly with the proportions of the album. The second cover has a more aesthetic tone, using the line art to set the tone of the album, and the bands changing image. The titles here are a little harder to see, but still do a great job of marketing the album.
Consumption of Music Videos
With the ever-growing modern age, music videos are being consumed at a growing rate. Music tracks are also being streamed more and more each year. In 2015 America streamed roughly 135 billion songs, nearly two times more than 2014. However 75 billion of these streams were with video form, cementing music video's place in the market.The spectacular rise in the popularity of music-video streaming can be attributed to two factors. First, people simply enjoy the whole experience more than plain audio. Second, they can stream an almost unlimited number of music videos through sites like YouTube without having to dig into their pockets. Even those subscriptions services that do offer music videos, such as Apple’s Apple Music and Jay-Z’s Tidal, might have a tough time competing with free even with exclusive content (Apple has Taylor Swift’s 1989, while Tidal has content from owner/artists including Rihanna).
Regarding our own music video, we hope to upload it to YouTube (like most artists) and hope our audience can consume it there.
Reveiw of Filming
Overall I think the filming went well. We filmed in our respective locations on three different occasions. Firstly we filmed in the abandoned building. The location was perfect for an apocalyptic feel, and emphasised the feel of abandonment. Although it was cold we filmed in under 3 hours, and managed to get the cast to and from the location.Our next filming day was in Thetford Forrest. This was a considerable time after the first shoot as we had to organise the day through school hours and peoples frees, and also travel. Luckily it worked out well for us as we managed to arrange cars and also a 4 hour slot that everybody could film for. The day went smoothly and we managed to film even though the light began to go later in the day.
Finally our last shoot was in the school basement. This was no doubt the easiest shoot out of the three. Me, Meghan and Charlie managed to film within an hour, mostly because it was on school grounds. We were able to get some old equipment to throw at the wall, along with other props from the basement. Once again this went smoothly, and when re-watched, fit in perfectly with our narrative.
Script: Final
We made no changes:
Establishing shots.
Leader (L) at the
archway.
Strong willed (SW) character
walking through her location.
Cuts to SW going to
punch her guard and being restrained and taken to work in harsher conditions
(outside).
Shots of her working.
Shots of L working.
Shots of intelligent (I)
character working.
SW character thinking.
L walking.
Fast paced shots of I
fixing things.
Fast paced, close up
shots of the guards.
Running montage,
flitting between characters.
SW’s guard is knocked
out.
Security camera
scenes.
SW’s guard is talking
to her when she pushes him over and runs away, looking back from a distance.
She approaches the
door.
L approaches door.
I working on
something, becomes annoyed, throws equipment.
I approaches door
They all exit.
L is talked but pushes
the guard down and runs away.
L’s guard leans
against a tree, head bleeding.
SW is running, pursued
by her guard.
I and his guard fall
to the floor, I gets up but the guard remains on the floor.
He slowly wakes and gets
up.
Flashback montage,
happy memories.
They run to meet each
other and embrace.
They turn to face out.
I running, cutting
between establishing shots that are empty of the cast but relate to the
flashbacks.
SW running, runs
through a puddle.
I with a nose bleed.
More of the previously
mentioned establishing shots.
Excessive blood.
L running, cuts as per
the others.
They look for the
guards: 360 shot, with pauses focusing on each reaction.
SW points.
The guards emerge from
the trees running: all angles.
Shot of SW pointing
from a different angle.
Repeats of the happy
flashbacks, but different moments.
Final Location
Finally we decided to visit Pontins after attemping to contact the owners of the site. Unfortunately we were sent away by a site manager telling us it was unsafe to enter, even the outsides of the camp.After attempting to use the holiday camp Pontins in Great Yarmouth, I found out there was an abandoned building close by near the train station.
The location was a perfect last minute fit for us, as our cast were unable to film in the next few weeks. The old shipping yard had an old abandoned building as well as left over construction resources which added to the atmosphere. The location was also surrounded by overgrown foliage, which again set the idea of humanity's abandonment.
Our next final location was Thetford Forest, a location which we planned to use from the start.
The dense forest was perfect for our running scenes and also created a sense of mystery throughout the music video. The light was patchy at times but overall it worked well with our narrative and can easily be used in our video, either as raw footage or as an edited version in After Effects.
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